TY  - BOOK
AU  - Larr�ech�e,Jean-Claude
AU  - Strong,Edward C.
TI  - Readings in marketing strategy
SN  - 0894260308 (pbk.)
PY  - 1982///
CY  - Palo Alto, Calif.
PB  - Scientific Press
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -