Readings in marketing strategy / 
Jean-Claude Larr�ech�e, Edward C. Strong.  
 - Palo Alto, Calif. :  Scientific Press,  c1982. 
 - viii, 316 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0894260308 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.