Hartley, Robert F. <br/><br/>
Marketing mistakes / 
Robert F. Hartley. 
 - 2d ed. 
 - Columbus :  Grid Pub.,  c1981. 
 - ix, 229 p. ;  23 cm. 
 - Grid series in marketing. .
<br/><br/><label>ISBN: </label>0882442252 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.--United States