Crafting and executing strategy :the quest for competitive advantage- concepts & cases / Aurther A. Thompson...[et al]. - 14th ed. - New Delhi : Tata McGraw - Hill Publishing, 2007. - xxiv, 837 p. : ill. ; 26 cm. Special Indian edition. Includes index. Includes bibliographical references. ISBN: 0070600899 (pbk. ) Subjects--Topical Terms: Strategic planning.