Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman and Leslie Lazar Kanuk. 
 - 8th ed. 
 - New Dehli :  Pearson Education,  2004. 
 - xxiv, 587 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130491756 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).