TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text and cases 
SN  - 8120321766 (pbk.)
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Business planning
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references
ER  -