International marketing and export management / 
Gerald Albaum ... [et al.]. 
 - 2nd ed. 
 - Wokingham, England ;  Reading, Mass. :  Addison-Wesley,  c1994. 
 - xix, 484 p. :  ill. ;  25 cm. 
 - International business series .
 - International business series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0201624044 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>International marketing