TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - The marketing casebook: cases and concepts 
SN  - 0415089506 (pbk.)
PY  - 1994///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -