Dibb, Sally. <br/><br/>
The marketing casebook :  cases and concepts / 
Sally Dibb and Lyndon Simkin. 
 - London ;  New York :  Routledge,  1994. 
 - xi, 270 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0415089506 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>Subjects--Index Terms: </label>Marketing.