TY  - BOOK
AU  - Küng-Shankleman,Lucy
TI  - Strategic management in the media: theory and practice 
AV  - LB2806 KUN 
PY  - 2017///
CY  - Los Angels
PB  - SAGE .
KW  - Mass media
KW  - Management
KW  - Strategic planning
N1  - Includes Bibliographical references and Index
ER  -