00917nam a22002658i 4500 018123103 Uk 20260204123030.0 161119s2016 cau o 000|0|eng|d 9781473929500 (paperback.) : £29.99 StDuBDS eng NUST rda NUST LB2806 KUN Küng-Shankleman, Lucy, author. Strategic management in the media : theory and practice / Lucy Küng-Shankleman. Second edition. Los Angels ; SAGE . ©2017. xvii, 237 pages ; illustrations , 25 cm. text rdacontent txt computer rdamedia n online resource rdacarrier nc Includes Bibliographical references and Index. Mass media Management. Strategic planning. lcc 0 BOOKS HD58.8 KUN HD KUN 172618 172618 0 0 LCC 0 0 NFIC MAIN MAIN GEN 2026-02-04 Book Aid International 36.00 0 LB2806CAR 92004057960 2026-02-04 12:26:14 63420 36.00 2026-02-04 BOOKS Donation