Küng-Shankleman, Lucy, <br/><br/>
Strategic management in the media :  theory and practice / 
Lucy Küng-Shankleman. 
 - Second edition. 
 - Los Angels ;  SAGE .  ©2017. 
 - xvii, 237 pages ;  illustrations ,  25 cm. 
<br/><br/>Includes Bibliographical references and Index. 
<br/><br/><label>ISBN: </label> £29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>LB2806 KUN