TY  - BOOK
AU  - Marshall, Greg W
AU  - Johnston, Mark W
TI  - Marketing management / 
SN  - 9781260598230 (paperback)
AV  - HF5415.13 MAR 
PY  - 2023///
CY  - New York
PB  - McGraw Hill, 
KW  - Marketing -- Management
N1  - Includes bibliographical references and indexes
ER  -