Marshall, Greg W <br/><br/>
Marketing management /  
Greg Marshall, Mark Johnston. 
 - Fourth edition. 
 - New York :  McGraw Hill,   2023. 
 - xxiv, 407 pages :  illustrations ;   28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781260598230 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 MAR