Cateora, Philip R., author

International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly and John L. Graham, - Nineteenth edition. - New York, NY : McGraw-Hill Education, 2024. - xxvi, 710 pages : illustrations ; 28 cm.

Includes bibliographical references and indexes.

9781266151637 (paperback)

--Export marketing.-- International business enterprises

HF1416 CAT