TY  - BOOK
AU  - Worsam,Mike
ED  - Chartered Institute of Marketing.
TI  - Marketing operations, 1996-97: CIM workbook, advanced certificate syllabus 
SN  - 0750629126 (pbk.)
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Marketing
KW  - Study and teaching
KW  - Examinations, questions, etc
KW  - Examinations
KW  - Study guides
N1  - Includes index; Includes bibliographical references
ER  -