TY  - BOOK
AU  - Holloman,Christer
TI  - The social media MBA guide to ROI: how to measure and improve your return on investment 
SN  - 9781118844397 (hardback)
PY  - 2014///
CY  - Chichester, West Sussex, United Kingdom
PB  - John Wiley and Sons Ltd
KW  - Social media
KW  - Management
KW  - Rate of return
KW  - Electronic books
N1  - Includes index; Includes bibliographical references
ER  -