Quantitative methods in marketing / 
edited by Graham J. Hooley and Michael K. Hussey. 
 - London :  Academic Press Limited,  c1994. 
 - 272 pages :  illustartions ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780123554857 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models.<br/>Marketing--Data processing--Management.