Stone, Bob. <br/><br/>
Successful direct marketing methods / 
Bob Stone. 
 - 5th ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  1996. 
 - xiv, 654 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844235105 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.