TY  - BOOK
AU  - Zell,Hans M.
ED  - International Network for the Availability of Scientific Publications.
TI  - Book marketing and promotion: a handbook of good practice 
SN  - 0952298996 (paperback)
PY  - 2001///
CY  - Oxford
PB  - INASP
KW  - Books
KW  - Marketing
KW  - Case studies
KW  - Publishers and publishing
N1  - Includes index; Includes bibliographical references
ER  -