Smith, P. R.,  author. <br/><br/>
Marketing communications :  an integrated approach / 
P R Smith. 
 - London :  Kogan Page,  1993. 
 - 403 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0749407751 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing.