TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0256139903 (hardback)
AV  - HF5415 PER 
PY  - 1996///
CY  - Boston, MA
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -