Basic marketing
a global-managerial approach
Perreault, William D.
creator
Author
McCarthy, E. Jerome (Edmund Jerome)
Author
text
Boston, MA
McGraw-Hill/Irwin
©1996
Twelfth edition
monographic
xxvi, 82 pages : illustrations: 25cm.
William D. Perreault, Jr., E. Jerome McCarthy.
Includes bibliographical references and index.
Marketing
HF5415 PER
Irwin series in marketing
0256139903 (hardback)
NUST
20240227093923.0
eng