TY  - BOOK
AU  - Ansell,John
TI  - Transforming big Pharma: assessing the strategic alternatives
SN  - 9781409448273 (hardback)
PY  - 2013///
CY  - England
PB  - Gower
KW  - Pharmaceutical industry
KW  - Management
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references
ER  -