Consumer behaviour :  applications in marketing/ 
Robert East ; Jaywant Singh ; Malcolm Wright & Marc Vanhuele. 
 - Third edition. 
 - Los Angeles :  SAGE,   2017. 
 - xiv, 350 pages :  illustrations (chiefly colour) ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781473919501 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.<br/>Consumer behaviour--Psychological aspects.<br/>Consumer behaviour--Social aspects.<br/>Marketing.