Digital Markerting and Condumer Engagement
Concepts, Methodologies, Tools and Applications Volume 1
text
United States of America
IGI Global
2018
monographic
xxxi, 567 pages : illustrations ; 28cm
edited by Khosrow-Pour Mehdi, Clarke Steve, Jennex Murray E., Becker Anne and Anttiroiko Ari-Veikko
Includes index.
Engine Marketing
Branding
Mobile Customer Relationship Management
9781522551874 (hardback)
NUST
20230123141146.0