Benzo, Riccardo. <br/><br/>
Markering research :  planning, process, practice / 
Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali 
 - xiv, 410 p. :  ill. (some col.) ;  26 cm. 
<br/><br/> Includes  index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781446294369 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative Methods