TY  - BOOK
AU  - Hackley,Chris
AU  - Hakley, Rungpaka Amy.
TI  - Advertising and promotion
SN  - 9781446280720 (pbk.)
PY  - 2015///
CY  - London
PB  - Sage Publications
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes index; Includes bibliographical references
ER  -