Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 10th ed. 
 - Delhi :  Pearson Education,  c2004. 
 - xxix, 661 p. (various p.). :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographic references. 
<br/><br/><label>ISBN: </label>8129702010 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.