TY  - BOOK
AU  - Tag,Nancy R.
TI  - Ad critique: how to deconstruct ads in order to build better advertising 
SN  - 9781412980531 (pbk.)
PY  - 2012///
CY  - Thousand Oaks, California
PB  - SAGE
KW  - Advertising
KW  - Evaluation
KW  - Criticism
N1  - Includes index
ER  -