TY  - BOOK
AU  - Stevens,Robert E.
AU  - Ruddick , Morris E.
AU  - Sherwood, Philip K.
AU  - Wrenn, Bruce.
TI  - The Marketing research guide
SN  - 0789024179 (pbk. )
PY  - 2006///
CY  - New York
PB  - Best Business Books
KW  - Marketing research
KW  - Research
N1  - Includes index; Includes bibliographical references.
ER  -