Stevens, Robert E. <br/><br/>
The Marketing research guide / 
Robert E. Stevens...[et al]. 
 - 2nd ed. 
 - New York :  Best Business Books,  2006. 
 - xv, 425 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0789024179 (pbk. ) 9780789024176 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Research.