Smith, Ian. <br/><br/>
Meeting customer needs / 
Ian Smith. 
 - Third edition. 
 - Amsterdam :  Elsevier,  ©2004. 
 - xiii, 218 pages  illustrations  24 cm. 
 - Institute of Management series. .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>075065984X (paperback ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Customer needs.
<br/><br/><label>LC Class. No.: </label>HF5415 SMI