Lee, Monle. <br/><br/>
Principles of advertising :  a global perspective / 
Monle Lee and Carla Johnson. 
 - 2nd ed. 
 - New York :  Haworth Press,  2005. 
 - xxi, 427 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0789023008 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.