TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles and practice 
SN  - 0130162051 (hbk. )
PY  - 1992///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -