Wells, William. <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett and Sandra Moriarty. 
 - Second edition. 
 - Englewood Cliffs :  Prentice Hall,  ©1992. 
 - xxi, 692 pages :  Illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780130162052 (Hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823 WEL