00640nam a2200205 a 4500008004100000020002300041100002000064245009200084250001200176260004600188300005200234500002000286504004100306650001700347700001900364700002400383003000100407005001700408040000900425                                          a0130162051 (hbk. )1 aWells, William.10aAdvertising :bprinciples and practice /cWilliam Wells, John Burnett, Sandra Moriarty.  a2nd ed.  aEnglewood Cliffs :bPrentice Hall,c1992.  axxi, 692, [69] p. :bill. (some col.) ;c29 cm.  aIncludes index.  aIncludes bibliographical references. 0aAdvertising.1 aBurnett, John.1 aMoriarty, Sandra E.20230123134455.0  cNUST