Wells, William. <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - 2nd ed. 
 - Englewood Cliffs :  Prentice Hall,  1992. 
 - xxi, 692, [69] p. :  ill. (some col.) ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130162051 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.