TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0131257331 (hbk. )
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes index; Includes bibliographical references.
ER  -