Chisnall, Peter M. <br/><br/>
Marketing research / 
Peter M. Chisnall. 
 - 4th ed. 
 - London ;  New York :  McGraw-Hill,  1992. 
 - ix, 384 p. :  ill. ;  25 cm. 
 - The McGraw-Hill marketing series .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0077074297(pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2 CHI