TY  - BOOK
AU  - Enis,Ben  M.
AU  - Cox, Keith K.
TI  - Marketing classics: a selection of influential articles 
SN  - 0205116450 (paperback.)
AV  - HF5415 
PY  - 1988///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographical references and index.
ER  -