Bennett, Roger. <br/><br/>
International marketing :  strategy planning, market entry & implementation / 
Roger Bennett.  
 - 2nd ed. 
 - London :  Kogan Page,  1998. 
 - 384 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0749422726 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.