TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing: text, cases & readings 
SN  - 0138070172 (pbk.)
AV  - HF5415.122 LOV 
PY  - 1991///
CY  - London
PB  - Prentice-Hall
KW  - Marketing
KW  - Professions
KW  - Service industries
N1  - Includes index; Includes bibliographical references
ER  -