Lovelock, Christopher H. <br/><br/>
Services marketing :  text, cases & readings / 
Christopher H. Lovelock. 
 - 2nd ed. ,Pprentice hall international editions. 
 - London :  Prentice-Hall,  1991. 
 - xvi, 526 p. :  ill. ;  25 cm. 
 - Prentice-Hall series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0138070172 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Professions--Marketing.<br/>Service industries.
<br/><br/><label>LC Class. No.: </label>HF5415.122 LOV