TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing
T2  - The Prentice-Hall series in marketing
SN  - 0138070172 (pbk. )
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes index; Includes bibliographical references
ER  -