Lovelock, Christopher H. <br/><br/>
Services marketing / 
Christopher H. Lovelock. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1991. 
 - xvi, 526 p. :  ill. ;  25 cm. 
 - The Prentice-Hall series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0138070172 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.