Fill, Chris <br/><br/>
Marketing communications :  contexts, contents and strategies / 
Chris Fill. 
 - 2nd ed. 
 - London :  Prentice Hall,  1999. 
 - xvii, 656 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130102296 (pbk. )      
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Marketing channels.