TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, contents and strategies 
SN  - 0130102296 (pbk. )     
PY  - 1999///
CY  - London
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Sales promotion
KW  - Marketing channels
N1  - Includes index; Includes bibliographical references
ER  -