TY  - BOOK
AU  - Anderson,James C.
AU  - Narus,James A.
TI  - Business market management: understanding, creating, and delivering value 
SN  - 0131230093 (pbk. )
AV  - HF5415.1263 JAM 
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Industrial marketing
N1  - Includes Index; Includes bibliographical references
ER  -