Anderson, James C. <br/><br/>
Business market management :  understanding, creating, and delivering value / 
James C. Anderson and  James A. Narus. 
 - 2nd ed, international ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2004. 
 - xx, 460 p. :  ill. ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0131230093 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1263 JAM